Once upon a time in the lush highlands of Ethiopia, there lived a determined and visionary man named Getu Bekele. Raised among the vibrant landscapes near Fincha Sugar Cane plantation and Factory in Eastern Wollega, Getu developed a deep appreciation for the rich agricultural traditions that surrounded him. It was no surprise when he chose to pursue a degree in plant science at Haramaya University, where his passion for plants and agriculture flourished.

Upon graduating as a plant scientist, Getu embarked on a journey to contribute to the agricultural landscape of Ethiopia. He found his calling at the Jimma Agricultural Research Center, where the aroma of coffee blossoms captivated his senses. Getu delved into the world of coffee breeding and quality research, driven by a noble mission to enhance the coffee industry by developing high-yielding, disease-resistant, and exceptionally high quality coffee varieties.

His days at the research center were filled with meticulous experiments, endless coffee cupping sessions, and a genuine dedication to the farmers who relied on the success of their coffee crops. Getu became known for his inquisitive mind and relentless efforts of upgrading his knowledge and experience through further studies and research. He further specialized in plant breeding and genomics to create coffee plants that not only thrived in diverse agro ecologies but also produced beans of unparalleled quality.

As years passed, Getu's reputation grew, and his creations gained recognition within the coffee industry. Yet, he yearned for more than research and experimental fields. Getu dreamed of seeing his coffee varieties flourish in the hands of farmers and reaching global markets. Getu had not only enriched the agricultural landscape but had also sown the seeds of prosperity for countless farmers and shared the essence of Ethiopian coffee with the world. Getu’s story echoed through the hills, a testament to the impact one person could have when fueled by passion and a profound connection to the roots of the land.

Driven by this vision, Getu decided to take a bold step. Armed with his immense knowledge and experience in coffee research and development, he ventured into the world of entrepreneurship.

In 2016, Getu embarked on a journey to establish a company that would not only engage in commerce but also redefine the essence of business through the ideals of Great communication, Great service, and Genuine products. Thus, G Broad Trading PLC was born, with the letter 'G' standing proudly for the values the company holds the most.

Great Communication became the cornerstone of G Broad's approach. From the very beginning, we understood the power of clear and transparent communication. Our commitment to fostering strong relationships with clients, partners, and stakeholders set us apart in the competitive landscape. G Broad believed that open lines of communication were the lifeline of any successful venture.

Great Service was more than just a business strategy for G Broad – it was a pledge. The company aimed not only to meet but exceed customer expectations. From prompt deliveries to personalized service, G Broad ensured that every client felt valued and appreciated. This commitment to excellence in service became the driving force behind the company's growth and reputation.

Genuine Product was more than a tagline; it was a promise of quality and authenticity. Specializing in the coffee business, G Broad Trading PLC sourced and delivered the finest Ethiopian coffee beans. Our dedication to providing genuine products extended beyond coffee to our research and development consultancy services. G Broad became a trusted partner for those seeking reliable insights and guidance in the ever-evolving business landscape.

G Broad has started its adventure by providing coffee farming and business consultancy services with a main intention of offering our expertise to farmers across Ethiopia. Our guidance became invaluable as we helped coffee growers optimize their cultivation practices, ensuring the best possible yields and quality.

Our ambitions didn't stop there. Fueled by a desire to connect Ethiopian coffee with coffee enthusiasts around the world, we established a coffee export business. The venture aimed not only to showcase the exceptional flavors of Ethiopian coffee but also to provide fair opportunities for local farmers.

We navigated the complexities of international trade, built relationships with global coffee buyers, and showcased Ethiopia's diverse coffee profiles. Our export business became a bridge between great coffees of Ethiopia and coffee lovers worldwide, fostering a deeper appreciation for the craftsmanship behind each cup.

As word spread about our consultancy service and the exquisite Ethiopian coffee we exported, our journey became an inspiring tale of innovation, dedication, and the transformative power of our commitment to a cause.

As the years passed, G Broad made significant contributions to the Ethiopian coffee industry. Our commitment to sustainable practices, fair trade, and support for local farmers became a testament to our dedication to the community. Through partnerships and collaborations, G Broad played a vital role in elevating the standards of Ethiopian coffee on the global stage.

The story of G Broad Trading PLC is not just one of business success but a narrative of values triumphing in the world of commerce. In the heart of Ethiopia, where the aroma of coffee fills the air, G Broad stands as a symbol of how a company founded on Great communication, Good service, and Genuine products can not only thrive but also positively impact an entire industry. The adventure that started in 2016 has become a legacy of integrity and excellence, marking G Broad Trading PLC as a beacon in the world of Ethiopian business.